Staples
Interactive Campaigns That Click
Art Direction
Interactive Design
Animation
Staples needed fresh, high-impact creative to stand out during key shopping seasons—Back to School and Black Friday—and drive year-round measurable engagement across digital platforms. From Times Square to targeted online placements, the challenge was to build eye-catching campaigns that grabbed attention, delivered key product messaging, and got customers clicking.
I brought Staples’ campaigns to life through interactive design, animation, and cross-platform creative strategy. I led creative development from concept to execution, delivering bold visuals and intuitive user experiences that resonated with shoppers and solidified Staples' position as a leading e-commerce brand.
We brought the Back to School campaign to Times Square, animating it for Nasdaq’s MarketSite screen with a high-energy, film-strip-inspired design that spotlighted Staples’ must-have products for the season.
For Black Friday, we went all in on tech.
Interactive rich media ads gave customers an early peek at the best deals, building anticipation and driving traffic before the holiday rush.
Using DoubleClick technology, the banners allowed users to scroll through featured products, find what they loved, and head straight to the savings on staples.com.
To keep the momentum going year-round, we created animated retargeting banners featuring sleek photography, sharp copy, and an intuitive user experience.
Built with DoubleClick, these banners dynamically showcased product categories to re-engage shoppers and drive qualified traffic back to the site.
These campaigns delivered visual punch and performance.
From turning heads in Times Square to driving clicks through interactive banners, Staples’ interactive promotions reached customers at every touchpoint, building excitement, boosting traffic, and making sure their carts were full before the sales ended.